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Current Career Opportunities

Director Of Marketing

Reference Number: SUB-7930019-YYC
Location: Calgary, Alberta, Canada
Job Type: Full Time
Posting Date: 3/3/2017 4:41:33 PM

SUBNET Solutions Inc. is a global software solutions provider for electrical utilities. SUBNET focuses on Making Power Grids More Intelligent®. Founded in 1992, SUBNET is an industry leader providing intelligent solutions that securely connect real time electrical utility field information with utility business systems to enable Smart Grid solutions. Over 200 utilities worldwide rely on SUBNET software to safely manage and monitor thousands of substations. SUBNET is a Microsoft Gold Certified Partner and a Cisco Developer Network Connected Energy Partner.

SUBNET has offices located in Calgary, Edmonton, and throughout the United States, South Africa and Australia.

Are you looking for a challenging and rewarding career with a dynamic company? SUBNET is growing and is looking for a very driven and result-oriented Director of Marketing.

Job Summary:

The Director of Marketing is accountable for the coordination, organization, and maintaining of all SUBNET marketing activities, events, communications, materials, budgets, and marketing databases to leverage SUBNET in the market place according to the companies strategic plan and goals. This position is responsible for leading and mentoring SUBNET employees and contractors in event planning and other marketing initiatives. This position will work closely with the SUBNET executive team to define marketing strategies and tactics.

Accountabilities & Responsibilities: 

This position is accountable for the following outcomes/results:

  • Developing, Overseeing and Delivering on SUBNET’s Marketing strategy.

This position is responsible for the following:

1) Marketing Plan

  • Develop and execute a marketing strategy that contains a clear action plan, timeline and milestone(s).
  • Create written communication plans to disseminate marketing objectives and strategies to key stakeholders.

2) Marketing Collateral

  • Establish and administer complete online web seminar marketing initiatives.
  • Oversee the setup and administer mass-email applications and servers.
  • Oversee the writing and editing of case studies, press releases, brochures and web copy.
  • Oversee the design graphics for web and print.
  • Design, develop, and maintain the company website and online store.

3) Marketing Analysis

  • Interpret and integrate consumer insights and industry issues into tactics that support the company’s long term and short term objectives.
  • Identify and describe potential markets.
  • Conduct market research, compile existing data and analyze trends.

4) Corporate Branding

  • Establish corporate branding policies and documentation including writing style guides.
  • Work and manage public relations as needed.

5) Business Development

  • Develop and manage business partnerships
  • Make recommendations on:
    • Product development
    • Pricing strategies and tactics
    • Advertising, personal selling and sales promotion
    • Customer service enhancements
    • Distribution systems and plans


  • Business experience, demonstrates business insights, business acumen.
  • Excellent verbal and written communication skills.
  • Strong decision making, proficiency in developing and evaluating options, and alternative course of actions, making informed decisions. Making recommendations that are justified and align to goals and objectives.
  • Leadership skills – communicates goals and objectives of others. Capable of working collaboratively and engaging resources as required across the organization. Accepts personal responsibility for one’s own performance.
  • Integrity – acts in accordance with ethical principles and SUBNET’s values, raises and addresses ethical concerns or issues when appropriate, follows-through on commitments and implied agreements, takes ownership.
  • Goal oriented - sets, pursues, and follows-through with achieving goals, persists despite obstacles, engages in problem-solving activities regularly, is dissatisfied with average performance.
  • Results oriented - ability to learn new skills and assume new responsibilities, demonstrates adaptability and flexibility in overcoming challenging situations, shows resolve in searching for alternative solutions to problems.
  • Detail oriented -- must be very detail-oriented and analytical in their thinking in order to successfully plan and execute marketing events, goals and projects.
  • Strong project management skills
  • Outstanding organizational skills.


    • Business/Marketing degree/diploma or minimum seven years of relevant experience.
    • Technical skills as it relates to marketing, Customer Relationship Management software and Microsoft SharePoint.
    • 7+ years of Marketing and Communication experience.
    • Must have experience in Media relations and Digital Marketing.

    The following is considered as asset:

    • Ability to verbally communicate in more than one language


    • Must be able to work under minimal supervision


    • Perform site visits where necessary
    • Attend events when necessary.


    Any offer for this position will be conditional upon the satisfactory verification of your suitability and eligibility for employment, which may include criminal and other background checks. In some instances, our employees may be required to comply with the background and security checks required by our clients, including in the United States of America, in these circumstances, you may be required to provide your personal information to such clients, including personal information arising from criminal background checks, medical tests and drug and alcohol tests. Determination of the factors that constitute satisfactory verification of your suitability for employment or for assignment to a specific client or project is within the sole discretion of SUBNET. By applying for this offer, you are consenting to the collection and use of your personal information, including as provided to us during the application process, for such purposes. In some instances, you may be required to sign a separate consent form for some or all of such verification checks. For more information about our commitment to privacy and our related policies and practices, please contact Dee Taylor at (403)270-8885.

    Compensation & Benefits:

    Compensation: Negotiable, Full-time Salaried


    • Full benefits including disability, life insurance, medical, dental and vision for employees and their families.
    • Flex days in addition to vacation.
    • Education reimbursement program.
    • Employee Personal Spending Account.
    • Employee/Employer Matching GRSP/401K Program

    How to Apply:

    By email:

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